About Us

Who we are and where we came from

We opened in an abandoned hairdresser’s shop in St Dogmaels in 1997. The following year we moved to Cardigan and became tenants of the Cardigan and Clynderwen Farmers’ Co-op for several years. In 2005 we moved up into the town centre,  purchasing our current premises in Pendre, on the busiest corner in Cardigan.

Originally two buildings but knocked together in 1984, they have a rich 200 year history reputedly including a visit from the Beatles in the early 60s who needed to borrow a microphone from Manny Griffiths (whose shop it then was) when they played the Black Lion. ( Update: this story is almost certainly untrue, although Alun Owen, the screenwriter of A Hard Day’s Night, had a holiday home locally in which he reputedly hosted the Beatles on occasion).

The building has been refurbished (once) and repainted (twice) since we’ve been in occupation.

What we sell

Nowadays, the majority of our bike sales are ebikes from Raleigh equipped with Bosch electric componentry. We like Bosch not only for the security provided by having back up available from a large manufacturer, but also because of the quality and functionality of the products. We are certified as a “Bosch eBike Specialist Retailer”.

We also sell non-electric bikes from Raleigh, Ridgeback, Genesis, and kids bikes from Raleigh and Squish.

We sell high quality components and acccessories from industry leading brands such as Shimano, Campagnolo, Sram, Schwalbe, Lezyne, SKS, XLC, Cateye, Altura, Ortlieb, Topeak and many many more. As a side business, we also sell Calor Gas and Campingaz (which we inherited from the previous inhabitants of the shop).

We have trade accounts with all the leading wholesale and distribution companies, so can source nearly any high end, low end or hard-to-find part you require. Bike hire is popular in the summer months. We have a fleet of cycles appropriate for short to medium journeys for road or light off-road use, and a small ebike hire fleet.


Our fully equipped workshop can cope with almost any repair or refurbishment required, including hub gears and wheelbuilding, electronic shifting and e-bike servicing/diagnostics. We have experience in the cycle trade dating back to the early 80s, so have kept abreast of all the technological changes since then. In June 2019 we installed a powered workstand to take the strain out of lifting heavy electric bikes to a comfortable ergonomic working position.

Off Road Riding

Brechfa Forest is the nearest mountain bike trail centre with trails suitable for all from the novice to the most experienced thrill seeker. Nant yr Arian , inland from Aberystwyth, is also fairly accessible from Cardigan.