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About Us

Who we are and where we came from

bikebikebike.bike is the name chosen to re-imagine our shop New Image Bicycles. In June 2019 we installed new shop signs with the new name. The old signs were falling apart, and we thought it was a good time to start anew. Channelling Victor Borge’s grandfather’s attempts with a famous soft drink, we were unsuccessful in registering bike.bike, or bikebike.bike, but hit the jackpot with bikebikebike.bike. And, what’s more, cultural confirmation came as well from Lewis Carroll:

“…I have said it thrice;
What I tell you three times is true.”
( from “The Hunting of the Snark” )

New Image Bicycles started in 1997 in an abandoned hairdresser’s shop in St Dogmaels. The hairdresser had left their name painted on the window.

Like a hermit crab we moved in and assumed their name as well as the premises. We moved to Cardigan in 1998 to the old stores next door to the Clynderwen and Cardiganshire Farmers Co-op (CCF), who were our landlords for the next eight years.

No toilet and no water meant cheap rent, but we had to time our comfort calls to when the Farmers’ Co-op was open…. In 2005 we moved up in the world, to our current premises in Pendre, on the busiest corner in Cardigan.

Originally two buildings but knocked together in 1984, they have a rich 200 year history reputedly including a visit from the Beatles in the early 60s who needed to borrow a microphone from Manny Griffiths (whose shop it then was) when they played the Black Lion. ( Update: this story is almost certainly untrue).

Our director learnt his trade in the bicycle business in Brixton, South London, as a founder member of Brixton Cycles Workers’ Co-operative which started trading in 1984 and is still going strong today.

What we sell

We sell bikes from Raleigh,GT, Mongoose, Ridgeback, Saracen, Genesis, DiamondBack, and for children, FROG and Bumper. We also sell electrically assisted bikes from Raleigh.

We sell high quality components and acccessories from Industry Leading Brands such as Shimano, Campagnolo, Sram, Cateye, Endura, Altura, Ortlieb, Topeak and many many more. We also sell Calor Gas and Campingaz (which we inherited from the previous inhabitants of the shop).

We have trade accounts with all the leading wholesale and distribution companies, so can source nearly any high end, low end or hard-to-find part you require. Bike Hire is popular in the summer months. We have a fleet of cycles appropriate for short to medium journeys for road or light off-road use.

Our fully equipped workshop can cope with almost any repair or refurbishment required, including hub gears and wheelbuilding. In June 2019 we installed a powered workstand to take the strain out of lifting heavy electric bikes into a working position.

Brechfa Forest is the nearest mountain bike trail centre with trails suitable for all from the novice to the most experienced thrill seeker. Nant yr Arian , inland from Aberystwyth, is also fairly accessible from Cardigan.