New Image Bicycles, Pendre, Cardigan, SA43 1LA
The Specialist Bike Shop for Cardigan and West Wales.
Repairs, Wheelbuilding, Bike Hire
Authorized Dealers for Giant, Specialized, GT, Mongoose, Brompton,
Raleigh, Ridgeback, Genesis
Interest-free Credit available subject to status, through ride-it
Gold Member of the ACT (Association of Cycle Traders)
Who are we
New Image Bicycles started in 1997 in an abandoned hairdresser’s shop
in St Dogmaels. We didn’t have much money, and the hairdresser had left
their name painted on the window. Like a hermit crab we moved in and
assumed their name as well as the premises.
We moved to Cardigan in 1998 to the old stores next door to the
Clynderwen and Cardiganshire Farmers’ co-operative, who were our
landlords for the next eight years. No toilet and no water meant cheap
rent, but we had to time our comfort calls to when the farmers’ co-op
In 1996 we moved up in the world, to our current premises in Pendre, on
the busiest corner in Cardigan. Originally two buildings but knocked
together in 1984, they have a rich 200 year history – reputedly including a visit
from the Beatles in the early 60s who needed to borrow a microphone
from Manny Griffiths (whose shop it then was) when they played the
We are a Gold Category member of the Association of Cycle Traders
Our director learnt his trade in the bicycle business in Brixton, South
London, as a founder member of Brixton Cycles Workers’ Co-operative
which started trading in 1984 and is still going strong today
Where are we now
29-30 Pendre, Cardigan, SA43 1LA, on the corner of Pendre and Feidr Fair, where the one-way system splits.
What do we sell
We sell bikes from Specialized, Giant, GT, Mongoose, Raleigh,
Ridgeback, Genesis, Brompton. (We are the only Brompton dealer in Wales
west of Cardiff).
We sell BMX from GT, Mongoose, We The People, Blank, Ruption, Stolen, Eastern, Stereo, Diamondback, Haro
We sell high quality componentry and acccessories from Industry Leading
Brands such as Shimano, Camapagnolo, Sram, Cateye, Endura, Altura,
We also sell Calor Gas and Campingaz (which we inherited from the previous inhabitants of the shop).
We have trade accounts with all the leading distribution companies, so
can source nearly any high end or hard-to-find part you require.
We’re also fans of hub gears.
Bike Hire is popular in the summer months. We have a fleet of cycles
appropriate for short to medium journeys for road or light off-road use.
Brechfa Forest is the nearest mountain bike trail centre with trails
suitable for all from the novice to the most experienced thrill seeker.
Nant yr Arian , inland from Aberystwyth, is also fairly accessible from Cardigan.
SPECIAL OFFER BIKES